Preview how your page looks on Google. Check if your meta title and description fit within Google's character limits.
Common questions about SERP previews and meta tags
Google typically displays meta titles up to 60 characters. Titles longer than 60 characters may be truncated with an ellipsis (...) in search results. Aim for 50–60 characters to ensure your full title is visible, and put your most important keywords near the beginning.
Google typically shows meta descriptions up to 160 characters on desktop and around 120 characters on mobile. Keep your description between 120–160 characters. Include a clear value proposition and a call to action to improve click-through rates from search results.
Google has confirmed that meta descriptions are not a direct ranking factor. However, a compelling meta description improves click-through rate (CTR), which signals to Google that your result is relevant — indirectly boosting rankings over time. Write descriptions for humans, not just search engines.
Google may override your meta description and generate its own snippet if it believes a different excerpt from your page better matches the user's search query. This is normal and not a problem — it means Google is trying to show the most relevant content. Writing a strong meta description still influences what Google shows most of the time.
A good title tag includes: (1) your primary keyword near the beginning, (2) a secondary keyword or modifier if space allows, and (3) your brand name at the end. Example: "Keyword Research Tool | Free Online — BrandName". Avoid keyword stuffing — each page should target one primary keyword.